For productized studios and fixed-fee retainers

Your time,
squared away.

Squarepeggy is a time tracker built around your process, not your billable hours. See which stages run long, which clients have gone quiet, and where your team's week actually went.

Built and used daily at Resonant Pixel Co., a productized Squarespace studio.

Peggy, Squarepeggy's mascot: a fuzzy cube wearing a lime green newsboy cap
0:47:23 Harbor Dental · Design Site
Peg saved 1h 30m · New page · Oak & Ivy
Fern Studio Quiet · 41d

PEGS STACK TO HELP YOU BUILD YOUR BUSINESS

Other time apps exist to invoice for time. And that's pretty much it.

They hang everything off a project and end at a bill, because they assume hours are what you sell. When your price is fixed, time is the cost. Squarepeggy starts from the process you already run and tells you what each part of it really costs.

1 Process Credibility Playbook
2 Stage Build Up
3 Task Design Site
4 Client Harbor Dental
5 Peg 1h 30m

Your process on top. Every Peg rolls up to a stage, a task and a client.

Everything you need

Capture. Know. Refine. Repeat.

Log a Peg in seconds

Type a few letters of a client or one of their sites. Pick the task, add the time, paste the Trello card. Or start a timer and let it run.

Client
Pal
Palisade BuildersCelebrate Success
Rockline SupplyPalmer Stone site
+15m +30m +1h trello.com/c/…

Spot quiet clients early

Health is based on the last time a client asked for something, not on how busy you were.

Harbor Dental 3d Active
Fern Studio 41d Quiet
Oak & Ivy 9d Active
Northside Pools 73d Stagnant

Your process, built in

Set up your stages and tasks once. Every new client runs the same playbook, and every Peg lands in the right place.

1 Power Up 3 tasks
2 Build Up 3 tasks
3 Glow Up 2 tasks
4 Celebrate Success Ongoing care

Requests, not just hours

Mark each Peg as client-asked or pitched by you. Know who drives their site and who waits for you.

Client asked12 requests
We pitched it4 requests

Sample data

Balance the team's week

See build work and ongoing care side by side for each person, before someone quietly burns out.

Wayne23h this week
Designer27h this week
Content lead22h this week
Build Ongoing care

One client, many sites

Brands with a family of websites stay one client. Pegs remember which site the work was for.

Rockline Supply Palmer Stone Rockline Gravel Team portal
Coming soon

Track time inside Squarespace

A Chrome extension puts Squarepeggy in the top bar of the Squarespace editor. Start a timer, pick the task and save the Peg while you're still on the page you're building.

Editing: About Website Pages 0:12:48 Design Site
Oak & Ivy Build Up · Design Site Save Peg

How it works

Watch your process improve.

Name your stages and tasks to match the way you already work, the same way you add your clients. Then give each task a target, or leave it at zero and let your Pegs set the baseline. Squarepeggy shows effort and calendar time for every stage, so you know which step to split, delegate or tighten.

Within target Over target Target
Power Up 13.5h avg
Define Outcome3h of 4h
Layout Styleboards6.5h of 5h
Create Pages4h of 6h
Build Up 22.5h avg
Migrate Content9h of 8h
Design Site11h of 12h
Test Quality2.5h of 3h
Glow Up 5h avg
Review Approvals3.5h of 2h
Launch Site1.5h of 2h
Celebrate Success 4h avg
New page2h of 2.5h
Content update0.75h of 1h
Blog post1.25h of 1h

Sample data. Stage names follow the Credibility Playbook; you can rename everything to match your own process.

Create and deliver surprise and delight.

When you know what your work really takes, you can give more of it where it counts. You quote with confidence, protect your margin and spot the moment to wow a client with something they didn't ask for. That's how a Squarespace freelance practice grows into the business you pictured, with your evenings and weekends still yours.

Find where time leaks

Compare every stage against its target and against itself over time. The slow step stops being a hunch.

Bring quiet clients back

Show a client exactly what you've built together, then nudge them with a story instead of a guess.

Price with confidence

When you know what a build and a year of care really cost, your next fixed fee is a decision, not a gamble.

Track time where you work

Right in Squarespace. Start a timer from the editor's top bar and save the Peg without switching tabs or losing your place.

Meet Peggy

She keeps count. You keep building.

Squarepeggy is opening to a small group of productized studios first. Leave your email and we'll let you know when your seat is ready.

No spam. One email when it's your turn.